Home Digital Marketing Five ideas for eye-catching Infographics

Five ideas for eye-catching Infographics

by root

Global media consumption has sky-rocketed during the last three months, and people, largely confined to their homes, spend more time engaging with content marketing materials published by brands.

One specific format that has seen a notable spike since the start of spring is infographics. Research shows that the number of users entertaining search queries for infographics soared 50% in 2020 compared to a year earlier.

Infographics are popular now as they bring together much-needed facts, data, tips, and advice within an easily digestible and eye-catching layout. Consumers can scan these tailored images to get something of value and use the information as a springboard for more in-depth research.

For brands with limited budgets, infographics serve as visual output at a time when videos and professional photography may be to time and resource-intensive. In addition, infographics are versatile in that they can be published alone or featured within a blog or an article.

Sharing infographics across social media profiles with a few relevant hashtags is easy. You could explore some of the insights or tips featured within them in greater detail with a blog series afterward. Infographics can be the starting point for great content and have incredible value.

With so many potential benefits, you will be pleased to hear that all you need for a great infographic is a single idea.

1. Solve a problem

It bears repeating that content marketing addresses customer pain points and issues. The first idea for creating an infographic is solving a problem that a consumer is struggling with. Whether you market to B2C or B2B, there should always be something concerning consumers.

These issues often drive their search intent. Being able to satiate their need to solve an issue is an excellent way to strengthen customer relationships. You will also benefit when they signal to boost your infographic by sharing it with colleagues, followers, and friends on social media.

To identify your audience’s problems, try to take their viewpoint and jot down a few questions they would ask. Then, you can use these answers to develop a range of topics, stories, and keywords relevant to addressing any prevalent problems.

An infographic works here as it can offer solutions to problems concisely and engagingly. For example, you could list five or six tips or advice below an attractive, on-brand illustration. ‘How to’ guides are also a great format for infographics.

With the recent switch to homeworking, a possible trending topic would be one offering a simple roadmap to effective remote staff management. All you need to do is find a problem and present information in a way that provides value.

2. Start a debate

Another way to use infographics is to upset the status quo and position yourself as a thought leader. You can challenge certain long-held principles or viewpoints within your industry or niche. Highlighting the benefits of a new practice over something more traditional will go against the grain, but it can make you more influential and a driver for change.

Infographics that explore something other than typical assumptions already have a hook to keep the reader engaged, but you can use illustrations, facts, and graphics to hammer home the message. More than anything, these infographics will start a conversation that will increase brand awareness.

Other potential infographic ideas that are outside the box include discovering and exploring extreme cases or outliers and covering ideas that are not directly linked to your immediate field or industry.

3. Cover two or more topics

If you want to be more creative, finding a link between two different topics and exploring how they are connected is a great way to break out from standard and often underwhelming ideas. This is the opposite of playing it safe.

You could, for example, look at trending topics and mash them with an area of expertise. For example, if you are a software company with language learning capabilities, you can explore how this relates to trending news or popular culture.

One brand even used Harry Potter and its different houses as a basis for comparison with its own internal company culture. While these ideas are more outlandish, they do have the potential to go viral if the infographic hits the mark.

4. Create timelines

Origin stories and timelines can track the progress of a specific topic or event over time to inform the reader. Infographics make history fun.

To find an origin story related to your business, consider the common beliefs and behaviors across your target audience. Maybe it is equality, progress, or something that can be encapsulated through a particular person or event.

Creating a timeline of a person’s life or how an event or a day has evolved will resonate with your audience if a topic is close to their hearts. Infographics also make the content a bit more engaging as you can visualize it and use short bursts of the copy.

5. Alter the perspective

Similar to changing the status quo, an infographic that looks to alter the perspective will visualize things and present facts in a slightly different way. You will attempt to approach a problem from a different angle.

The Bill & Melinda Gates Foundation did this for its marketing campaign about malaria vaccinations. Rather than simply listing why they are important, they created an infographic that used visuals to show the world’s deadliest animals by the number of people they kill per year. While sharks kill just 10, mosquitos lead to 725,000 deaths.

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