Home Digital Marketing What is the Digital Marketing? 

What is the Digital Marketing? 

by root

Digital Marketing is the marketing process to promote a product or service with the help of the internet or online platforms such as a desktop computer, Mobile Devices, and other Digital media.

The very first email was sent by the American Computer Programmer “Raymond Tomlinson” to itself in 1971. His invention set platform allows people to send and receive files via different machines. However, Digital Marketing is introduced and developed between the 1990s to 2000s

Nowadays Digital platforms are increasingly engaging in marketing plans and everyday life. People increasingly affiliated with digital devices instead of visiting a physical place. Digital Marketing campaigns have become much pervasive. It offers employment in the various Domain such as  Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content MarketingInfluencer Marketing, Content Automation, Campaign Marketing, Data-driven Marketing, E-commerce Marketing, Social Media Marketing (SMM), Social Media Optimization (SMO), E-mail direct MarketingDisplay Advertising Specialist, etc.

Digital Marketing is also extended through non-internet channels such as Television, SMS, MMS, Callback, etc. The non-internet channels marketing is totally differentiated from online Marketing.

What should be learning in Digital Marketing?

Digital Marketing is not just a small term. In Digital Marketing many sub-Domains are available there out of which you can choose any one and can grow your career more brighter. If you want to be a successful Digital Marketer, it is not mandatory to develop the skills required to work with all online marketing technologies.

  1. Search Engine Optimization (SEO)
  2. Content Marketing
  3. Social Media Marketing
  4. Pay Per Click (PPC)
  5. Email Marketing
  6. Affiliate Marketing
  7. Inbound Marketing

Let’s understand in detail all the terms.

1. Search Engine Optimization (SEO)

SEO is the process to optimize your website and guide you to improve your website to reach a higher rank in Search Engine Result Pages(SERPs).

  • On-page SEO: It focuses on the content (textual and visual) and user-friendliness of your site. This type of SEO of considering activities such as keyword research, keyword density, Body tags (H1, H2, H3, H4, etc.), Meta tags, and URL structure.
  • Off-Page SEO: It focuses on the things which you can do outside of your web page to help you improve your SERPsCreating backlinks, Contribute as a guest author, Social Media Engagement, Social bookmarking, Blog directory submission these kinds of activities are referring to as Off-page SEO.
  • Technical SEO: It is referred to as the backend process of your website and how your pages are coded. In Technical SEO considering things are Use SSL, Speed your site up, Fix duplicate content issues, Generate XML sitemaps, Mange structured data of your website, and Enabling Amp.

2. Content Marketing

You are a beginner or pro-level Digital Marketer but never forget that “Content is King”. Content Marketing is a strategic approach to sharing valuable information to your targeted audience. Even though many nameworthy companies are using this strategy to improve their audience.

Mainly there are three type channels to play part in your Content Marketing strategy which are as given below:

  • Blog posts: Blog post is a simple and easy way to distribute your content. An informative blog can express your business industry and help to grow up organic traffic on your web page.
  • E books and whitepapers: E book and Whitepapers are a good idea to give a piece of valuable information and educate your web visitor.
  • Info-graphics: If you’re not enough good to writing your ideas so don’t be get bothered. Info-graphic content is the best form to explore your idea. Creativity can be more impactful to attract your audience.

3. Social Media Marketing

Social Media Marketing is tactics to boost a product or service via the use of Social Media Platforms. There are plenty of Social platforms available at that moment.

The core social platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. Social Media is not just used for entertainment but the professionals are using it to build a brand or grow a business.

4. Pay Per Click (PPC):

PPC module stands for the Pay Per Click. This is an internet advertising model in which Ad publishers have to pay for every per click when the ad is clicked. The major goal of this model is to bring and drive traffic to your website. PPC is one of the most popular forms of search engine advertisement.

Google Ads and Bings Ads are the most common types of channels to run the PPC module. Apart from that, there are plenty of other channels available where you can utilize PPC model:

  • Paid ads on Facebook: Facebook is the World’s largest social media platform and it’s a powerful way of connecting with your audience. On Facebook, you can add your customized video, image post, or slideshow and publish on the newsfeed of relevant business audience. 
  • Twitter Ads campaigns: Twitter Ads is similar to Facebook ads, you can place a series post or blog and send it to your targeted audience. The Goal of Twitter ads to increase your follower list, tweet engagement (likes, replies, or retweets), increase website traffic, or app download.
  • Sponsored Messages on LinkedIn: With the Help of this tool users can pay for the Direct messaging to the particular LinkedIn user bases on their business industry and background.

5. Email Marketing:

Email Marketing is one of the vital elements of online marketing. Most of the companies are using this segment for communicating or get engaging with their audience.

Even though, this element is used for promotion of content, discounts, event, as well as driven people to their business website. In Email Marketing, you can consider given below types of email for your marketing campaign:

  • Blog subscription letters
  • Website visitors follow-up
  • Welcome and Thank you Emails
  • Attractive promotion and offers Emails 
  • Similar series of emails for customer engagement

Companies are using plenty of different styles in Email Marketing to increase audience size. Therefore the EmailMarketing is one of the best methods to grow your audience list and generate leads for your business growth.

Affiliate Marketing is one kind of method to generate your passive income. In this process, you have to promote other people’s business or product and you can earn by the commission.

If you are looking to do affiliate marketing for your business then include:

  • Hosting video ads by the YouTube Partner Program
  • Personal bloggers
  • Writers
  • Independent Website Owners

7. Inbound Marketing:

Inbound Marketing is a bidirectional communication way between you and your users. Inbound Marketing is the process of attracting qualified people drawing to your business via Creative Content, Social Media Marketing, Branding, and Search Engine Optimization.

In your Inbound Marketing strategy, you can use the above-mentioned tactics to grow your business. The majorly Inbound Marketing strategy is utilized to raise the numbers of the lead and prospects.

In a Nutshell:

If you read the entire blog, so might be you got understood that “Digital Marketing” is not a small term or not a small field. If you want to be an expert in Digital Marketing so you should have good enough knowledge about those all the term which I have mentioned above. As I mentioned above it is not necessary to be specialized in each term, you can choose any term of the above and can develop your future brighter.

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